Lavenderoom | Holistic Beauty, Wellness & Fragrance

In-Chair Skin Treatments Every Bride Should Know About

From India to the American Classroom: Swati Chopra on Design, Belonging and Keeping the Human at the Centre

Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth

From Building Global Brands to Building India’s Own: Aankith Aroraa on 3TENX

Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder

Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It

SKIN CARE

Skincare

In-Chair Skin Treatments Every Bride Should Know About

There is a particular kind of pressure that comes with being a bride.Everyone wants you to look your best. Your…

Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder

Decoding the Hype Behind HydraFacial MD: Who It Actually Helps, and Who Should Avoid It

Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right

COMMUNITY

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Community

From India to the American Classroom: Swati Chopra on Design, Belonging and Keeping the Human at the Centre

From Building Global Brands to Building India’s Own: Aankith Aroraa on 3TENX

Born in Transit: 5 Lessons My Travels Taught Me as a First-Gen Beauty Founder

How Ankita Gill Is Bringing the Soul of the East to Fragrance with Param Sara

Discipline, Innovation and Aminu: Prachi Bhandari on Building Steadily, and Building Right

Seven Beauty Rituals From Around the World, Traced Back to Their Source

From Legacy to Launch: Sharvi Mehta on Fragrance, Business and New Beginning

Scent, Story and the Modern Ittar: Esha Tiwari on Disrupting Indian Perfumery with Kastoor

Founder's Diary

A Page from the Diary of a Beauty Writer

Sharing a page or a few pages from my personal beauty diary is an attempt to illustrate how we need to make the most of what we have in any situation. There is always a way to celebrate ourselves, how…

HAIR

From Building Global Brands to Building India’s Own: Aankith Aroraa on 3TENX

The Lavenderoom Conversation Series brings together individuals whose work is shaping the way we think, build and live. In every…

Inside the Next Chapter of Fix My Curls: Anshita Mehrotra on Community, Innovation and Growth

5 Hair Colour Trends From the Lakmē Fashion Week Runway That Actually Work For Indian Skin

Why the Scalp Is the Missing Link in Your Hair Routine — According to a Hair Expert

MAKE-UP

The Rise of Indie Beauty: 10 Niche Brands That Are Finally Having Their Main Character Moment

India’s beauty landscape has quietly shifted. The brands leading the conversation today are not always the ones with the biggest…

Best Of Beauty: 14 Beauty Products Worth Your Attention

Best of Beauty: October

If You Don’t Own These 13 Makeup Basics Yet, You’re Missing Out

LATEST

Skincare

In-Chair Skin Treatments Every Bride Should Know About

There is a particular kind of pressure that comes with being a bride.Everyone wants you to look your best. Your…

From India to the American Classroom: Swati Chopra on Design, Belonging and Keeping the Human at the Centre

Lavenderoom Horoscopes: Your October 2026 Cosmic Guide to Intuition, Release & Rebirth

From Building Global Brands to Building India’s Own: Aankith Aroraa on 3TENX

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Author

Aparrna Gupta
Transitioning from crafting stories for The Asian Age and Bombay Times to setting beauty trends in Verve, Aparrna Gupta’s journey has always revolved around resonant storytelling. Her prowess in content creation is unparalleled, with articles featured in renowned publications like Vogue, Harper’s Bazaar, L’Officiel India, Lifestyle Asia, Elle, and Femina. She also excels in content ideation, trend identification, mood board creation, and product styling. Her expertise has proven invaluable to homegrown brands, enabling them to authentically connect with their audience.
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